That will be HUGE for 3D exposure to mass consumers around the world, even if people don't have the capability to watch it in 3D, just making them aware that they could will be positive.
At least that' s what the promoters are calling it.
Apparently the World Cup soccer tournament will be broadcast in 3D to stadiums and cinemas around the world.
It will be interesting if they can get it all worked out in the next couple of months. Then of course people would have to attent to make it worthwhile.