Apparently, a billion dollars isn't quite enough for Michael Bay and Paramount. The insanely successful third installment of "Transformers" is getting a second life, in glorious IMAX.
IMAX just announced plans to re-release "Transformers: Dark of the Moon" for an extended two-week run. Starting Friday, August 26, the franchise's third film will return to 246 IMAX theaters.
"The fans have spoken and we are excited to bring 'Transformers: Dark of the Moon' back to IMAX theatres," said Greg Foster, IMAX chairman and president of Filmed Entertainment. "The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise."
The movie has been remastered for IMAX viewing, using IMAX DMR (Digital Re-mastering) technology.
Despite dismal reviews (see our "Transformers: Dark of the Moon" Review Roundup), the film has made over a billion worldwide so far. Almost $60 million of that haul has specifically come from IMAX theaters.
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