Despite the critics' proclamation that 3D is dying, proponents of the technology are pressing on to support its mass-market acceptance.
One supporter of 3D is the 3D@Home Consortium. The industry trade group recently announced that it is co-locating its 3D User Experience Technical Summit and International 3D Fair at the 4th Annual 3D Entertainment Summit in Hollywood, Calif. on Sept. 22-23 to provide awareness and new education to industry professsionals. "We continue to support the important work that the 3D@Home Consortium is facilitating to shape the future of 3D," says John Golicz, CEO of Unicomm, co-producer of the 3D Entertainment Sumitt. "The synergies between our respective events will help drive 3D to new levels of the marketplace."
During the event the trade group says it will examine 3D from the user perspective through workshops that detail signal compression and distribution; specific screen sizes and display technologies, and other items such as the dissection of industry statistics and what areas of the format need further examination.
Rick Dean, chairman of the consortium and senior vice president of THX, adds the trade organization's participation in the event just adds to the community sense of the show. "The International 3D Fair is an annual event which advances the sharing of human facotrs information among 3D communities," he explains. "Governments and researchers around the world have put tremendous effort into understanding how to make the 3D experience comfortable for all when experiencing 3D in games, entertainment, eduation or professional applications. When we share knowledge and test results critical to the advancement of the art, it improves our products and our craft exponentially. We are pleased to host the event this year and look forward to another successful event this September."
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