Yes, it's true. The 2011 NBA All Star game will NOT be broadcast on TV in 3D. While it will be shown in 3D at theaters across Europe, you cannot watch the 3D broadcast in the comfort of your own home.
This disappoints me because:
- This is a fairly high visibility event and it would bring some much needed premier content to TV
- I have no interest in going to a movie theater to watch this game (not that I would go to Europe...) and
- Basketball is fun and entertaining to watch in 3D, especially high flying dunks!
So, why is the All Star game not being broadcast in 3D? Here's my speculation on what may be some of the reasons:
- TNT owns the TV broadcast rights and they don't have the technology/capability for 3D.
- It's a money losing proposition based on what it would cost to produce the show vs. how much money they could make off of any 3D sponsors (which seem to be few and far between at the moment).
- The NBA isn't really behind 3D and pushing it to their broadcast partners. Although this would seem not to be the case as there are several NBA games being broadcast in 3D this year as well as the first sporting event in 3D was an NBA game.
- No one really cares about the NBA in 3D. See Mark Cuban.
I would guess it is probably some combination of these things as I'm sure that they all play together to some extent. I just wonder - If ESPN owned the rights to the 2011 NBA All Star game, would broadcast it in 3D?
Read More In: TV Shows
The Couch Critic reviews the latest 3D content available on TV, including 3D events and 3D sports.
It does suck. Also, I was really disappointed that it wasn't showing in theaters in the U.S. Maybe I would have been the only person there, but I was interested in checking it out!