Expect 3D to be in your face and everywhere else at this year's IFA show. LG is even starting the party early, leaking info about the LEX8 3D TV, as well as other A/V products (more info to come).

On September 3, ESPN and Constantin Medien will kick off the show with speeches on the future of 3D entertainment. Bryan Burns, ESPN's VP of strategic business planning and development, will talk about the Masters and the World Cup, as well as give a sneak peek of what the network is planning for the next year. About 30 minutes later, Constantin Medien CEO Bernhard Burgener will take over to talk about 3D cinema, and show off the trailers for "Konferenz der Tiere" (Conference of the Animals) and "Resident Evil: Afterlife."

Of course, RealD will also be on hand, giving out special IFA-approved 3D glasses for the show's content.

If you're in the Berlin area, the IFA program runs from September 3 through 8 at the Berlin Exhibition Site.