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3Ality purchases Element Technica

In move that includes an unspecified amount of money---but for a reported "several million dollars"---the 3D technology company 3Ality has acquired the 3D camera-rig company Element Technica.

The Hollywood Reporter says 3Ality acquired the Los Angeles-based company and quickly renamed itself 3Ality Technica. The two one-time competitors are expected with the merger to form a single powerhouse 3D production equipment company.

Some of the recent projects 3Ality has worked on include The Hobbit: An Unexpected Journey, The Geat Gatsby, Jack and the Giant Killer and The Amazing Spiderman. In addition, the two companies, which are now a single entity have begun to make inroads in the 3D broadcast market with 3Ality's work with the U.K.-based company Sky3D and Element Technica's work at events such as the FIFA 2010 soccer World Cup and 2011 Wimbledon tennis championships.

As part of the deal Element Technica's staff will move to 3Ality's Burbank, Calif. headquarters, and Element Technica's two partners, Hector Ortega and Stephen Pizzo will become senior vice presidents at 3Ality.

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Maya Isn't Making It in 'Shark Night 3D'

Another clip, another victim. We have another peek at the upcoming thriller, "Shark Night 3D". Frankly, it seems as though Relativity Media is slowing leaking the entire movie to audiences. Of course, they don't show much gore, but it's PG-13... how much do you think you are really missing?

Below is the latest few seconds from the film, and it looks like Maya (Alyssa Diaz) isn't going to make it. On a happier note, it looks like we can save you $15.

If you're still interested, "Shark Night 3D" opens on September 2, 2011.


ATSC Working on 3D Broadcast Standard

Many consumer electronic and broadcast industry analysts have speculated over the past couple of years that a major hurdle that has impeded the adoption of 3D video is its lack of standards.

Looking to address this problem the Advanced Television Systems Committe Inc. (ATSC) is developing a standard for the broadcast of 3D that will provide the broadcast television community with protocols for the transmission of 3D for fixed and mobile devices.  "The addition of 3D TV over-the-air TV broadcast transmission is part of our ongoing effort to expand the capabilities of the ATSC suite of digital television standards," explains Mark Richer, president of the ATSC.

The ATSC says once the standard is in place it will cover these broadcast scenarios:

  • 3D content delivered on one ATSC terrestrial channel to fixed receivers with delivery of both views (left and right) in real time.
  • 3D content delviered on one ATSC terrestrial channel to mobile/handheld receivers, and 3D programs within the same channel while ensuring backwards compatibility.
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Peter Gabriel Coming to 3D Theaters

Back in April, we told you that 3D cameras had captured Peter Gabriel in concert at London's Hammersmith Apollo. Now, the concert film appears to have a release date.

NCM Fathom, Omniverse Vision, Eagle Rock Entertainment and Real World made the joint announcement, saying that "Peter Gabriel: New Blood Live in London 3D" will have an exclusive 2-night engagement at 135 select theaters around the country.

Get ready to mark your calendar. The film will make its theatrical debut on Tuesday, September 6, 2011, with one follow-up viewing on Monday, September 12.



Even if you've seen Gabriel in concert before, this should be a pretty unique experience -- and not because of the 3D. Gabriel performed alongside the 46-piece New Blood Orchestra, for "re-imagined orchestral arrangements" of his songs. Some of the tracks to be featured include "Don't Give Up," "Downside Up," "Mercy Street," "The Rhythm of the Heat," "In Your Eyes," "Solsbury Hill" and "San Jacinto."

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McPheever for McDinner in 'Shark Night 3D'

As if yesterday's "Shark Night 3D" clip wasn't quick enough, we have another today, starring Katharine McPhee. The "American Idol" castoff looks like she's going to be dinner in this clip. Who knows though? The clip is so quick.

OK -- we do. Very few cast members will probably survive "Shark Night 3D," and getting pushed in by some tool doesn't exactly increase your chances.

If you want to see for yourself, check out the clip below or wait a few weeks for the carnage. "Shark Night 3D" opens on September 2, 2011.


'Transformers' Returns to IMAX for 2 Weeks

Apparently, a billion dollars isn't quite enough for Michael Bay and Paramount. The insanely successful third installment of "Transformers" is getting a second life, in glorious IMAX.

IMAX just announced plans to re-release "Transformers: Dark of the Moon" for an extended two-week run. Starting Friday, August 26, the franchise's third film will return to 246 IMAX theaters.



"The fans have spoken and we are excited to bring 'Transformers: Dark of the Moon' back to IMAX theatres," said Greg Foster, IMAX chairman and president of Filmed Entertainment. "The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise."

The movie has been remastered for IMAX viewing, using IMAX DMR (Digital Re-mastering) technology.

Despite dismal reviews (see our "Transformers: Dark of the Moon" Review Roundup), the film has made over a billion worldwide so far. Almost $60 million of that haul has specifically come from IMAX theaters.

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Hitachi ends Domestic TV Production; Shows iPad Controlled 3D TV

Between a slowing global economy and fierce market competition television manufacturers have had to reassess their position in the world of consumer video.

A report from the electronics industry blog RapidTVnews.com says that Hitachi recently announced that it would cease domestic (Japan) production of flat-panel televisions in favor of using outsourced products.  In addition, the blog states that Hitachi has also introduced six new flat-panel TV models, including the 50-inch P50-GP08, which it says supports iPad/iPhone control, and includes a number of other features.

Highlighting some of the other features bundled into the 3D TV include the ability to preview a channel before actually switching channels, and the ability to stream a previously recorded show that resides on the TV's 500GB hard drive when used with an iPad or home network.

RapidTVnews.com says an app called Wooo Remote drives the iPad control and streaming functionality, and some of the other features of the 1080p TV include five TV tuners, four HDMI ports, a motion sensor that automatically turns the TV off when a user leaves the room and a claimed contrast ratio of 5,000,000:1.

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Watch a Clip from 'Shark Night 3D'

Once you get past the whole idea of sharks attacking in freshwater, "Shark Night 3D" probably doesn't seem all that bad, does it? Well, wait until you see this clip.

MTV posted a ittle peek of "Shark Night 3D," and when I say that this is the most confusing clip I've ever seen.... a marathon of "Pi, "Vanilla Sky" and "Naked Lunch" probably makes more sense.

We have our water-skier, who looks like he's going to be fish food. Then, are those gunshots? Did get die? Check out the clip and see if you still care. If so, expect "Shark Night 3D' to swim into theaters on September 2, 2011.


Panasonic, CBS & USTA Team to Cover U.S. Open

Next to Wimbledon, the most prestigious tournament in the sport of tennis is the U.S. Open.

On Aug. 22 the United States Tennis Association (USTA) announced that the consumer electronics manufacturer Panasonic will work with CBS Sports to broadcast its annual U.S. Open Tennis Championships in 3D for the second consecutive year. "Working with our partners CBS Sports and Panasonic we once again expect to be a leader in presenting our sports to fans in breathtaking new ways," says Harlan Stone, chief business and communications officer, USTA. "Last year we saw the impressive production values for 3D television and now by including Louis Armstrong Stadium and expanding our distribution, we are bringing this innovative new look to the sports to more people than ever before."

CBS Sports will host and produce both the 2D and 3D broadcasts of the event which will take place from Arthur Ashe Stadium and Louis Armstrong Stadium in New York City during the weekend of Sept. 9-11.

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The (Post) Friday 5: Blade Runner, James Cameron Speaks Again, and More

We dropped the ball last week! Our Friday 5 is a few days late. However, we've been too busy basking in the glow of a good week for 3D. Just because we're a little late doesn't mean you should miss out on these five 3D-themed stories. See what the web has been buzzing about...

James Bond Speaks. Daniel Craig says (via Contactmusic) that he's happy that "Cowboys & Aliens" was not in 3D. Wait, wasn't that movie a massive flop?

New Blade Runner! Director Ridley Scott will revisit Philip K. D!ck (yes, our system blurs out that name) and one of our favorite sci-fi films, "Blade Runner." According to MarketSaw, the upcoming film will be a 3D follow-up to the 1982 classic.



Must-See PlayStation TV. Ubergizmo says that the new PlayStation TV will hit Europe this fall.

He's a Talker. James Cameron is out talking up 3D again -- and we do love him for that. Check out

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3D Summit to Honor Katzenberg

Throughout the resurgence of 3D in the home and in the theater Jeffrey Katzenberg, CEO of DreamWorks Animation SKG, has been a vocal proponent of the technology.

Now Katzenberg is getting recognized for his work to promote 3D. The well known CEO of DreamWorks will be the first reciipient of the 3D Visionary Award during the 4th Annual 3D Entertainment Summit.

The event is scheduled for the week of September 20-22 in Hollywood, Calif., and during the show Katzenberg will address attendees with a pre-taped statement on Sept. 21 at 11:30 a.m. PST, and Katzenberg colleague Phil "Captain 3D" McNally will accept the award behalf of the CEO. "No one is more knowledgeable or passionate about the global possibilities of 3D entertainment than Jeffrey," points out Bob Dowling, co-producer of the 3D Entertainment Summit. "As we mark our 4th anniversary with a major expansion of our programming and sponsor list, it seems a most propitious time to honor 3D's greatest advocate and to thank him for being such a huge supporter of the Summit since its inception."

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Get a Glimpse of 'Underworld: Awakening'

Kate Beckinsale is back, and yes, she can still fit into the slinky attire that seems to be necessary to slay vampires. Now, Screen Gems is getting you pumped up for the fourth "Underworld" installment with the trailer for "Underworld: Awakening."

The quickie clip kicks off with a naked Beckinsale, and that's pretty much all some of you need to know about the movie. Of course, it doesn't take her long to strap on something skintight and get down to business -- violent business.

Here is the film's official synopsis: "Kate Beckinsale, star of the first two films, returns in her lead role as the vampire warrioress Selene, who escapes imprisonment to find herself in a world where humans have discovered the existence of both Vampire and Lycan clans, and are conducting an all-out war to eradicate both immortal species."

Judging by the clip, this film should have some "

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1-Week Deal: Buy a Samsung 3D TV, Get the Samsung Galaxy 10.1 Tablet

HP may have given up on its table plans, but Samsung is giving its tablets away -- well, to anyone who buys certain 3DTVs from Best Buy.

Starting this Sunday, August 21 through Saturday August 27, anyone who buys a 46-inch or 55-inch Samsung LED LCD will also get a Samsung Galaxy 10.1 tablet running the Android Honeycomb OS.

It’s a pretty sweet deal, considering the total package also includes a 3D starter Kit with 2 pairs of active Bluetooth 3D glasses plus Blu-ray copies of Shrek, Shrek 2, Shrek The Third in 3D and mail-in vouchers from Samsung for Megamind and Shrek Forever After in 3D.

You’ll still need a 3D Blu-ray player, but you can pick up a matching Samsung BD-D5500ZA for $160. Not a bad deal since the Galaxy costs $499, also acts as an additional TV remote (download the app first) and does all the nifty things a tablet does. After the deal ends, the Galaxy will be off the table, replaced by a 3D Blu-ray player.

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Sony Adds High-Tech Twist to Binoculars

There haven't been too many thrilling innovations in the world of binoculars. Sony is giving the outdoor accessory a high-tech twist, adding 2D and 3D recording to the DEV-3 (seen at the very bottom) and the DEV-5 (pictured below).

According to Sony, these are the world's first digital binoculars to record in the AVCHD 2.0 format. Both models use G Lens optics by Sony with Exmor R CMOS sensors and BIONZ processors to capture in full HD, with stereo sound to boot. There's also a 3D mode, to make your video capture just a teeny bit more lifelike -- and compatible with your 3D TV.



Each one has options for electronic and manual autofocus. The DEV-3 can do magnification of 10x optical (5.4x in 3D mode), while the DEV-5's magnification range can go from 0.9x up to 20x digital.

Other features include Optical SteadyShot image stabilization, top-mounted controls, and a USB port. The DEV-5 also throws in GPS, which allows you to tag images and video clips.

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Cars 2 Combo Pack hits Stores on Nov. 1

On Nov. 1 little boys---and for that matter---Disney fans of all ages can celebrate the release of Cars2 on Blu-ray, digital download and DVD.

The release coincides with the 25th anniversary of Pixar Animation Studios, and one version of the home video release features a multi-disc 3D Blu-ray Combo Pack bundle of the movie.

Highlighting some of the extras in the home video release of Cars2 is a new animated short film called Air Mater. Other features in the package include a "World Tour" map that takes users to nine different locations featured in the movie.

Disney says the plot of Car2 involves a top British spy called Finn McMissle (voice by Michael Caine) accidently mistaking Mater as an American secret agent. Owen Wilson, Bonnie Hunt and Larry the Cable Guy reprise their roles as the respective voices of Lightning McQueen, Sally and Mater. Adding some authenticity to the movie are Formula 1 racing champion Lewis Hamilton and NASCAR champion Jeff Gordon who contribute their voices to the movie.

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Panasonic Sponsors Disney's D23 Expo

There's no real need to generate an excuse to go to Disneyland or Disneyworld, but in the unlikely event that someone needed some external motivation to visit these parks the entertainment company provides one with its annual D23 Expo set to start on Friday Aug. 19.

Just prior to the event Panasonic and Disney announced the consumer electronics manufacturer has become the exclusive consumer electronics sponsor of D23 Expo 2011.

As part of its participation in the three-day show, which takes place in Anaheim, Calif., Panasonic will supply Disney with a full array of 3D video components. "D23's first signature event surpassed all of our expectations and our 2011 Expo is already shaping up to be a jaw-dropping, not-to-be missed showcase of the best and brightest Disney has to offer," says Steven Clark, head of D23. We're thrilled that Panasonic will be joining us for the festivities."

At the show the two companies will show their respective 3D products, which includes Blu-ray movies, Blu-ray disc players, flat-panel televisions and projectors. Panasonic's Eisuke Tsuyzaki points out the natural synergies between Disney and his company make Panasonic's participation possible. "There is a great fit between our two brands," explains Tsuyzaki. "The Walt Disney Studios makes incredible 3D entertainment and there's no better way to watch it in the home than on a Panasonic VIERA Full HD 3D TV. The D23 Expo is the perfect venue for us to showcase our latest offerings to Disney's enthusiastic and loyal fan base."

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Sony Cuts PS3 Price

This could be the year that you add on a gaming device. Nintendo recently announced a price drop on the 3DS. Now, another 3D-enabled device can be had at a discount: Sony's PlayStation3.

Sony says that they will drop the console's retail price by $50, starting on August 18, 2011. That will make the 160GB version $249, with the 320GB model going for $299. Amazon already has the new prices listed, meaning you can snag those discounts right now.

As of March 2011, Sony says they've sold about 50 million PS3 consoles so far.



Besides the 3D capabilities, the PS3 can play Blu-ray discs and both 2D and 3D games. There's also another 60,000 games and videos available for download via the PlayStation Network. Sony recently added motion to the gaming experience, with the PlayStation Move motion controller.

The price reduction comes on the same day as Sony's official announcement that they will be adding social networking aspects to the upcoming PlayStationVita, which will be released in the U.S. in 2012.

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3D@Home Announces 3D Experience at Industry Summit

Despite the critics' proclamation that 3D is dying, proponents of the technology are pressing on to support its mass-market acceptance.

One supporter of 3D is the 3D@Home Consortium. The industry trade group recently announced that it is co-locating its 3D User Experience Technical Summit and International 3D Fair at the 4th Annual 3D Entertainment Summit in Hollywood, Calif. on Sept. 22-23 to provide awareness and new education to industry professsionals. "We continue to support the important work that the 3D@Home Consortium is facilitating to shape the future of 3D," says John Golicz, CEO of Unicomm, co-producer of the 3D Entertainment Sumitt. "The synergies between our respective events will help drive 3D to new levels of the marketplace."

During the event the trade group says it will examine 3D from the user perspective through workshops that detail signal compression and distribution; specific screen sizes and display technologies, and other items such as the dissection of industry statistics and what areas of the format need further examination.

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Optoma Announces HD8300 and HD3300 3D Projectors

Optoma has a reputation for offering full-featured DLP home theater projectors at prices for the budget-conscious and DIY consumer. Though the company says these new products are focused on the custom installation market, the prices are probably going to make them appeal to a much wider audience.

The first is the HD8300 ($4,499), 1500 lumens, 30,000: 1 contrast ratio projector with built-in frame-interpolation processing and a new color management system the company calls PureColor, designed to fine tune primary and secondary colors.

To make installing a little easier, the HD8300 (top photo) includes lenshift and a 1.5x optical zoom. Also keeping with the videophile theme is the inclusion of ISFccc controls with day and night modes.

The projector with RF active shutter glasses, sold separately. The RF emitter is included with the projector and doesn't require line of sight like IR glasses.

In addition to all the expected video ports, the HD8300 includes RS-232, two +12V triggers, and a VESA 3D port. You also get two remotes

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Stop the Eulogies; 3D isn't Dead Yet

Lately it's been easy for detractors of 3D to criticize the long-term health of the video format.

A recent story from Techcrunch.com suggests that despite all of the noise coming from 3D haters they may have to put their rhetoric on hold. According to the website, a study conducted by Strategy Analytics finds that consumers that own 3D TVs are using the products.

The study asked more than 200 consumers in the U.S. and Europe about their television viewing habits and discovered that two-thirds of those polled watched 3D content at least once a week and another 41 percent watch 3D every day.

Strategy Analystics has previously predicted that by 2014 one-third of homes will have 3D TVs, but now it appears it is backing off that earlier prediction. The research firm is however, reminding 3D detractors that it is still too early to determine whether the format will be successful.

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